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About PureSpectrum

PureSpectrum, founded in 2015 and headquartered in California, is a premier market research technology company. PureSpectrum empowers insights professionals to make faster, more confident decisions through innovative solutions.

PureSpectrum’s core offering is a programmatic Marketplace and sample management platform that streamlines the online survey process, facilitating millions of high-quality interviews annually. Researchers leverage PureSpectrum’s comprehensive suite and professional services to quickly gather reliable data, supported by PureScore™, the industry’s leading respondent-level scoring system that ensures data quality.

PureSpectrum’s commitment to talent density and core values of Simplicity, Transparency, Innovation, and Quality drive its success. The company’s achievements include being named MR Supplier of the Year, a three-time GRIT Top 50 Most Innovative honoree, and a Deloitte & Inc. Fastest Growing Company since 2020. PureSpectrum is a trusted partner for businesses leveraging market research for informed decision-making.

PureSpectrum Leadership

Michael McCrary

Founder & Chief Executive Officer

Michael McCrary is the founder and CEO of PureSpectrum, a modern-day sample automation platform based in Los Angeles California. In 2003, Michael joined Greenfield Online where he became the company’s SVP of North America Sales. He played an instrumental role in Greenfield’s public offering (Nasdaq: SRVY) and eventual sale to Microsoft for $486 million.

From 2008 to 2014, Michael helped pioneer both Cint as Managing Director and Lucid as President. Given his depth of experience, deep customer relationships and with the support of his family, in 2015 Michael went full time as an entrepreneur and founded PureSpectrum which is one of the fastest growing consumer insight tech firms.

David Butler

Chief Client Officer

David leads the sales and client services organization that is the human interface for PureSpectrum’s technology suite. David has been on the data sourcing side of market research for a decade, building teams, designing technology solutions and obsessing over quotas completing on time.

Prior to joining PureSpectrum, he was Executive Director of Fulcrum at Lucid. Before he heard the calling of MRx, David provided endowments and foundations with investment consulting services at Cambridge Associates. David holds a B.A. in Economics and Politics from Washington & Lee University.

Mark Menig

Chief Product Officer

Mark has nearly 20 years of experience in global business leadership, corporate entrepreneurship, and technology innovation. He has worked passionately within the industry building businesses, tools, and gathering evidence to improve data quality.

In his current role as Chief Product Officer of PureSpectrum, he oversees product, engineering, data science, and supply teams across 6 countries and works to deliver new PureSpectrum features that will continue to move the industry forward. Mark graduated from the University of Washington with a double major in Marketing and Corporate Entrepreneurship and added a Certificate in Contract Management from the University of Washington Extension School.

Todd Myers

Chief Operating Officer

Todd Myers is a 20-year industry executive with experience leading business and operational teams from prominent firms in the industry like Nielsen, Kantar, Harris Interactive, and Confirmit. His deep understanding of market research and extensive experience at leveraging technology help drive the continued growth of PureSpectrum.

Todd holds a Bachelor of Arts Political Sciences from Moravian College and an MBA in Management from the Temple University Executive Program.

Jonathan Flatow in front of a yellow background

Jonathan A. Flatow

Chief Strategy Officer

Jonathan A. Flatow has over 25 years of experience in business and legal operations. He has served in senior management positions within the Insights Industry in both public and private companies in legal, administrative, and operational functions. As Chief Strategy Officer at PureSpectrum, Jonathan leads company efforts to accelerate growth via acquisitions and strategic partnerships, while also serving as General Counsel.

Jonathan served as General Counsel and COO of Greenfield Online (NASDAQ:SRVY), where he was part of the team that took the company public in 2004 and later sold to Microsoft. He served as Managing Partner of Reimagine Holdings Group, and lead acquisitions and investments in 9 insights companies. Jonathan has a BA in Political Science from Franklin & Marshall College and a JD from Pace University School of Law.

Phil Ahad

Chief Innovation Officer

Phil has over two decades of experience as a growth strategist, creator, and visionary, working with companies of all sizes across a wide range of industries. His passion is rooted in identifying cutting-edge technologies and implementing business strategies that drive innovation, resulting in significant revenue growth, enhanced brand recognition, and increased product adoption.

With a proven track record, the products developed under Phil’s leadership have become the fastest-growing in their respective industries. He currently serves as the Chief Innovation Officer at PureSpectrum, a leading market research technology company. Prior to this, Phil spent over a decade as Chief Product and Digital Officer at Toluna. Throughout his career, he has held senior roles at prominent companies including AOL, CoStar Group, and comScore.

Phil holds degrees in Decision Sciences and Management Information Systems from George Mason University’s School of Business.

PureSpectrum Team

Our team has proven to be the core reason PureSpectrum has succeeded in becoming the leading market research solution. Our product and client success teams work in concert to create usable, meaningful features that researchers can easily adopt into their workflows.