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Powering Consumer Insight With PureSpectrum Training Data

Powering Consumer Insight With PureSpectrum Training Data

Revolutionize Consumer Insight through Scalable Human Profiling

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Human-Centric AI

PureSpectrum Training Data provides high-quality, real-world data to train AI models, helping improve their accuracy and predictive capabilities.

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Confident Decision Making

PureSpectrum Training Data empowers businesses with human behavior and sentiment data, to make the most confident, data-driven informed decisions with AI.

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Accelerated Innovation

PureSpectrum Training Data enables faster time-to-market with real-time consumer insights-led AI models.

Training Data Dimensions

Core Demos

Basic statistical data that defines a person

Location & Mobility

Information about a person’s geographic location, travel habits, and living conditions (urban vs. rural), helpful for understanding accessibility, lifestyle, and environmental influence.

Health & Wellness

Details on physical and mental well-being, like activity levels and lifestyle choices, reflecting a person’s self-care priorities and overall health-related habits.

Sentiment & Emotional Attributes

Measures of a person’s general outlook, emotional stability, or brand loyalty, useful for anticipating responses to various experiences or changes.

Cultural Backgrounds

Aspects related to ethnicity, race, language, and cultural identity, offering context for social norms, values, and behaviors rooted in cultural heritage.

Financial Behavior

Insights into spending habits, financial goals, or credit usage, which can indicate an individual’s financial stability, decision-making, and priorities.

Behavioral Attributes

Specific actions or habits, such as online activity, purchase frequency, or device use, providing a direct view into how a person behaves in different contexts.

Psychographics

Information on a person’s lifestyle, values, interests, and attitudes, helping to predict behaviors by understanding their motivations, preferences, and mindset.

Technology is advancing rapidly, but in market research, AI use cases still fall short because they lack the nuanced human profiling needed to fully represent behaviors, attitudes, and sentiments. PureSpectrum Training Data fills this critical gap, empowering models with the depth and precision required to unlock the full potential of synthetic insights and revolutionize how we understand and predict human behavior.

Phil Ahad

Chief innovation Officer, PureSpectrum