Taking Data Quality to the Next Level
Our Latest Enhancements
PureScore™ was built to combat modern market research challenges and keep up with the ever-evolving data quality landscape. PureScore 2.0™ proves our continued commitment to providing the best online data quality in the industry.
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What is PureScore™?
PureScore™ is a comprehensive, advanced machine learning driven, scoring system designed to measure individual survey respondent quality.
How does it work?
Respondents with a failing PureScore™ are blocked from taking surveys.
The model finds patterns in the profiles and behaviors of respondents, and the more that a respondent deviates from the ideal, the lower their PureScore™.
Examples include:
- Screening consistency
- LOI, Completion rate, etc
- Demography based group behavior
Wondering how PureScore™ stacks up against the industry quality standard of device fingerprinting? Learn the commonalities and advantages in How PureScore™ Compares.