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What Our Clients Have To Say…
“Today’s way of interviewing panelists for research is far too inefficient. PureSpectrum is attacking this problem in all the right ways to streamline the research process.”
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“The team at PureSpectrum helped me at every step. Having an outside source with such extensive data quality measures put my mind at ease. The fact that the team could then analyze data and help me present guidelines…was exceptional.”
Latest Market Research Blog Posts
PureSpectrum POV: Daniel Soh
Meet Daniel Soh, Senior Account Director in Asia. Today, Daniel discusses his thoughts on how the COVID-19 pandemic is changing the online panel industry in APAC. He also shares how these changes...
Speed to Insights: Halloween 2021
Last year the COVID-19 pandemic changed the way many Americans celebrated Halloween. Some people did not trick or treat, instead opting for smaller festivities or skipping the holiday altogether....
(Not) Home for the Holidays?
With the holiday season quickly approaching, we wondered how Americans are feeling about travel and if their sentiments differ depending on vaccination status? Using the PureSpectrum Insights...