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Market Research Tools To Make Life Easier
PureSpectrum offers a complete end-to-end market research and insights platform. Built on the ethos of making researchers’ jobs easier, our customers are always at the forefront of our minds as we continue to push market research technology and data quality standards forward. In today’s fast-paced economy, we know that agile research is paramount to stay on top of rising trends, consumer sentiments, and rapidly evolving markets.
Online Survey Sample Marketplace
Backed by World-Class Support and Award-Winning Data Quality
The PureSpectrum Marketplace Platform is the industry’s most innovative fielding dashboard, connecting you to a marketplace of integrated panels. Create, launch, and manage surveys anytime in minutes, easily reaching your target markets and audiences. PureSpectrum is proud to have developed the industry’s first and only respondent-level scoring system, PureScore™, creating a new standard of data quality.
Empower your market research with better insights using the PureSpectrum Sample Marketplace Platform. Our market research tools provide both quality data and target audience delivery that market researchers can count on. PureSpectrum’s unique data quality measures, intuitive interface, and extensive field management features make it the complete sample solution.
Automated Fielding
Fraud Prevention
Deduplication Across Panels
Dedicated Support
Sample Management
Multi-Source Globally
Survey Tool Agnostic
No License Required
What Our Clients Have To Say…
Latest Market Research Blog Posts
How to Prevent Survey Bias: Causes & Ways to Fix
Market research aims to accurately take a pulse of a population or sector through surveys. However, survey bias happens when a researcher selects or encourages one outcome or answer over others, sometimes unknowingly or inadvertently.
How PureScore™ Compares
Today everyone, including survey respondents, can be increasingly anonymous online. This anonymity offers a host of issues in quantitative research such as panel duplication, fraudulent responses, and responses from click farms or bots.
Jonathan Flatow Joins PureSpectrum
LOS ANGELES, CA, September 28, 2022- PureSpectrum's commitment to fast growth and making research easier is further demonstrated with the addition of the new Chief Strategy Officer, Jonathan...