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PureSpectrum Market Research Insights Platform

Consumer Insights for Any Business Decision

Quickly collect instant insights from real people with our agile research tools. Use our end-to-end solution for quantitative consumer insights, consumer research, market research, consumer behavior, and customer insights. Add a data-driven point of view to your team’s next important decision.

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Creating a survey is as easy as . . .

1

Design

  • KMultiple question types for customized survey design.
  • KRespondent journey control with Skip, Suppress, Term, and Trap Logic.
  • KMonadic capabilities aimed at providing comprehensive A/B testing.
  • KIn-survey, question-based custom quotas to drive balanced responses.
  • KSubscription-free pricing enables ad-hoc projects to be launched as needed.
  • KLive chat feature to support queries before, during, and after fielding.

2

Target

  • KGlobal Sampling through PureSpectrum's Marketplace.
  • KReal-Time Field Management to adjust sampling needs while project is live.
  • K65+ Countries
  • K35+ Languages
  • K80+ Localizations
  • K70+ API Suppliers
  • KVisit our Marketplace Profile.

3

Launch

  • KImmediate access to respondent demographics based on age, gender and region.
  • KComprehensive results dashboard featuring data charts for each survey question.
  • KCustom and advanced crosstabs with adjustable statistical significance levels.
  • KRaw data exports for deep analyses including PowerPoint, Excel and SPSS.

Insights Platform Features

Results Updated In Real-Time

PureSpectrum Insights Platform’s near instant results show you how your consumer research is trending in real-time. Access important analytics and results instantly. Crosstabs and raw data export for deeper, custom analysis.

Visualize Your Data

Create different visualizations of your data that are easily exportable for inclusion in presentations and reports. Analyze consumer research with easy-to-understand graphs and charts. 

Visualize Your Data

Create different visualizations of your data that are easily exportable for inclusion in presentations and reports. Analyze consumer research with easy-to-understand graphs and charts. 

Unparalleled Data Quality

Combining technology and quality data at scale with expert service. The Insights Platform leverages PureSpectrum’s quality-first marketplace so you can collect answers from data sources you can trust. The PureSpectrum Marketplace currently fields in 60+ countries and can target niche B2B and consumer audiences. Respondents are accessed quickly, and directly without third-party markups. 

Instant Downloadable Results

PureSpectrum’s state-of-the-art platform makes it easy to reach your target market and analyze the data at a glance. Our insights tools give you the ability to automate crosstabs, create data cuts, and run significance tests.

Download your full research results to customize data visualizations in your existing workflow.  Presentation-worthy graphs and charts in an instant.

Instant Downloadable Results

PureSpectrum’s state-of-the-art platform makes it easy to reach your target market and analyze the data at a glance. Our insights tools give you the ability to automate crosstabs, create data cuts, and run significance tests.

Download your full research results to customize data visualizations in your existing workflow.  Presentation-worthy graphs and charts in an instant.
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Utilize the PureSpectrum Insights Platform

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Brand Tracking

PureSpectrum’s Brand Tracking capabilities help brands understand the effectiveness of marketing efforts over time. Create a feedback loop and increase your customer lifetime value. Learn how consumer perceptions change and create strategies that keep up with market trends.

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Concept Testing

Marketing research you can trust. Screen, evaluate, or optimize ideas and concepts before launching them. Focused on innovation, discover your target market’s needs and wants to drive the acceptability of in-market potential. Read more about Concept Tests.

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Creative Asset Testing

Evaluate the performance of communications/campaigns for long and short-term effectiveness. Make assets distinctive and recognizable for your brand; test colors, phrases, logos, shapes, etc. Add a research-backed point of view to your team’s next creative decision.

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Ad Effectiveness

Get actionable insights for your ad campaign. Collect opinions on different advertisements from your target audience. Run ad tests on an entire ad or specific aspects. Survey a multitude of attributes, from how much the ad stands out to how believable it is. Track important metrics like brand awareness, and brand perception.

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Consumer Sentiment

Easily collect thousands of responses from people across the globe in a few short days—measure consumer feelings, attitudes, behaviors, and motivations about a specific subject. Utilize for various purposes, including content creation, consumer trends, and much more.

 

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B2B

Go to market with confidence. Survey a wide variety of industries and decision makers utilizing the PureSpectrum Insights platform. Source respondents by title, department, company size, or industry type.

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Customer & Market Segmentation

Make your business strategy more effective. Study customers based on common characteristics like demographics or behaviors. Develop a better understanding of the needs and desires of your market and customers.

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Intuitive Software, Expert Support, No Subscription

  • NLeverage the platform for research with no licensing fees or upfront commitment
  • NAnalysis capabilities enabling on-going trackers, concept testing, segmentation, etc.
  • NResearch programs supported by account and in-house operational teams