How Market Researchers Choose Panel Providers

 

Choosing a sample partner can be challenging. Finding respondents through online survey companies to answer the surveys they’ve created can be a daunting task for market researchers. They have one main goal when searching for a panel provider: get the project done. They also want to know that their survey will be completed within their budget and with the data quality their client demands. Here are what market researchers look for when choosing a sample provider:

 

Quality: Ensuring Data Integrity

Beyond just getting the project finished, researchers need to know that the sample they are purchasing is coming from a reliable, vetted source, and that they can trust their data. It can be difficult to manage all of them and ensure unique supply.

Respondents are looking for trusted online surveys, and these online survey sites manage the relationships and quality of these panelists. Researchers must be sure that all responses are credible and can be taken into consideration when calculating and predicting consumer trend behavior. See how our latest data quality initiative, PureScore, is working to lower data cleaning rates and builds on the responses provided from online market survey companies here.

 

Speed: Quick Access to Trusted Respondents

Even before the launch of a new project, researchers need to count on this potential partner to:

  • Answer questions
  • Respond promptly with accurate cost and feasibility metrics
  • Get projects into field as soon as possible

Panels provide researchers the specific respondents their surveys require to quickly return relevant insights that are important to their business decisions.

 

Price: Completing Your Project Within Budget

Researchers must be sure that panels remain feasible within the constraints of their budget, which can sometimes be difficult. They need to see costs broken down to ensure that, to the best of their abilities, there won’t be any overage charges. The price must be fair for the completes they are asking for, and still provide quality from trusted online survey sites.

 

Software: Utilize Integrated Online Survey Companies

Any software, specifically DIY software, needs to be easy to use and easy to master. It must be simple but with enough intuitive components to set up complicated surveys and field for difficult audiences. Other platforms with integrated online survey sites build on existing methodologies, but technologies for modern research need to keep up with new trends and developments, are built for the needs of researchers of today, and are better than legacy practices.

 

Why Wait?

When it comes down to it, feasibility is what gets a survey done. Leveraging respondents from multiple reputable online survey companies is the best way to get maximum feasibility for the lowest price. Access to more respondents makes it easier to get projects finished on time and on budget.

Unlike other online survey research companies, the PureSpectrum platform ensures speed to insights, quality at the respondent level, a seamless software and human account management you can trust. There is no need to wait for responses; log into the platform, input your survey requirements to run immediate feasibility tests and get recommended pricing from our network of integrated top rated online survey sites.

Manage multiple panels all from one place, expanding your feasibility. Our data quality measurements including PureScore, a machine learning driven respondent scoring system, ensure data integrity on the respondent level. You will always be able to deduce high quality insights, regardless of the panel source.

While other online survey research companies have user fees or sample quantity requirements, you control your prices with PureSpectrum, so the budget will always be under your control. With no minimums or fees, simply pay for the cost of your sample.

PureSpectrum can help you revolutionize your researching experience. See how by scheduling a demo with us today. If you want to learn more, check out an overview of our platform here.

 

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