Data Quality
Ensuring Data Quality in Online Research
As the quality-first sampling platform, each respondent is screened by our award-winning scoring system, PureScore™, supported by third-party deduplication tools and a team of quality analysts. These tools provide visibility into respondent behavior beyond a single session. Our technology analyzes and predicts respondent behavior by detecting micro-patterns and refining accuracy through continuous feedback loops to evaluate credibility, reliability, and consistency.
PureSpectrum was built on the ethos of making researchers’ jobs easier. Our customers are always at the forefront as we continue to push the industry’s data quality standards forward. Awarded Market Research Supplier of the Year, PureSpectrum works tirelessly to ensure quality online research with a constant dedication to accuracy in data collection.
Multi-Source: A Data Quality Advantage
The PureSpectrum Marketplace fields in 105+ countries and can target niche B2B and consumer audiences. In addition to providing superior audience and quota delivery, multi-source marketplaces create channels for previously untapped, differentiated sources. These connections make PureSpectrum a dependable resource for obtaining a representative sample in online research studies.
Representative Sample:
Marketplace’s network of quantitative panels expands the universe of respondents, increasing the representation of your audience in sample.
Supplier Transparency:
Tie differences down to the panel level and understand data at a deeper level.
Decreased Bias:
Blending multiple sources of sample reduces inherent bias any single source may carry.
Data Quality: Preventing Low-Quality Response
Survey respondents are becoming increasingly anonymous online, requiring deduplication and fraud mitigation techniques to be fluid and dynamically adaptable. To benefit from pulling from multiple panels, researchers need tools they can trust to ensure respondents are unique, honest, and engaged. The PureSpectrum Marketplace Platform offers AI-driven fraud detection and real-time data validation by evaluating human, device, location, and behavioral signals.
PureScore™
Our advanced AI-driven quality rating system built on respondent behavior, device fingerprinting, and millions of past sessions maximizes feasibility by measuring at the respondent level.
Device Fingerprinting
Third-party software uses scores of data points to deduplicate respondents across panels and devices to ensure only unique respondents enter your survey.
Fraud Prevention
The same API call for fingerprinting also checks for VPNs, proxy networks, IP addresses from outside the target market, and IPs linked to bot networks.
PureScore™: The PureSpectrum Difference
PureScore™ is built on respondent behavior, device fingerprinting, and billions of data points per hour. The innovative model created by data scientists works by finding patterns among behavior, including screening consistency, completion rate, and group behavior based on demography.
PureScore™ now incorporates Open-End Response Consistency Profiling, Device Hashing, IP Tracking, VPN & Proxy Detection, Network Speed Analysis, Location-Based Fraud Detection, and Multi-Session Detection to assess deviations from expected norms.
Respondents are unaware of the PureScore™ system, and their survey experience remains unchanged. Only respondents with a passing PureScore™ are directed to PureSpectrum surveys, ensuring unparalleled data quality on every project fielded on the PureSpectrum Marketplace and Insights Platform.
Data Validation Process
Behavior in PureSpectum Screener
Behavior in the Survey
Session Duration Monitoring
Status Upon Survey Completion
Conversion Tracking
Interested in learning more about how PureSpectrum can improve the quality of your respondent data?
Reach out to our team