Startup Weekend Conejo Valley 2019: A Recap

Giving back to the Hub101 and the greater Conejo Valley community has been a huge initiative for the PureSpectrum team. Events like Startup Weekend encourage, nurture and foster unique innovation that adds to the economic growth of the area.   “The hardest thing...

The Case for Early Adopters

Perhaps it seems further in the past than just shy of a few decades ago when our access to the internet, or what was then commonly known as the world-wide web, involved an endearing dial tone to signal a connection. Surfing the web gave us unprecedented access to...

Book Bytes: The Power of Habit by Charles Duhigg

You know what I like about reading the Kindle version of books? They tell you how long it should take you to read. Now based on whose reading pace, I’m not really sure. Is there a way to track words read per minute like there is for typing? But, I digress. Power of...

The Guarantee

Today, I’d like to talk with you about pizza. Before market research, I was in the pizza business. The Naked Pizza business, to be exact, working to use America’s favorite food as a conduit for improving gut health. Instead of a processed, white flour crust, we made...

Forging my own path

Starting my own company has long been a dream of mine. To the many of you that have encouraged me and supported me along this journey, a sincere thank you. We’ve moved quickly, and launched sooner than initially intended – and your support has meant more than you...