Introducing Quota Based Pricing

Supply and demand curves play into every business transaction depending on need and scarcity, including sample. When it comes to getting the right respondents, the price it takes to acquire a female age 35 is different than what it takes to acquire a male age 78.  We took this into...

PureScore Lowers Reconciliation Rate by 15%

PureSpectrum implemented PureScore, a machine learning driven scoring system that rates individual respondent quality on a scale of 0-10, at the beginning of 2020. It represents the next evolution in data quality technology, working to keep up with the constantly shifting landscape.  Since then, the system has blocked respondents with...

Feature Highlight: Quota Nesting

Get the exact respondents you need and with better accuracy using Quota Nesting. When setting up your survey for launch, input all of your required respondent demographic information and nest them together. Better collect precise high-quality data with this smarter fielding method.  How it works: Set up the respondent requirements...