Westlake Village, CA – March 27, 2025—PureSpectrum is proud to partner with Syno International, delivering high-quality sample to support their measurement and campaign tracking initiatives with reliable, actionable insights. By leveraging PureSpectrum’s technology, Syno International streamlines data collection and improves measurement efficiency for its clients.
Heather Hughes, SVP Data Solutions at Syno International, stated “Quality is critical to effective measurement, and PureSpectrum’s technology allows us to deliver on that promise. Since utilizing PureSpectrum, we’ve seen a significant improvement in response quality, with fewer removals and a more streamlined data collection process. This efficiency allows us to provide our clients with reliable insights quicker.”
With PureSpectrum’s data quality solutions, Syno ensures that every measurement is backed by clean, high-quality sample. This collaboration reinforces Syno International’s commitment to delivering precise, fraud-free audience measurement that media buyers and advertisers can trust.
As data quality challenges evolve, PureSpectrum continues to push industry standards forward, ensuring its partners have access to the most advanced AI-driven tools for fraud prevention and respondent validation. Now, with PureScore™ 4.0, PureSpectrum’s AI-driven respondent scoring system, Syno International also benefits from enhanced fraud detection across human, device, location, and behavioral signals, ensuring only high-quality respondents progress to buyer’s surveys in Marketplace.
“We’re excited to continue our work with Syno International as they scale their measurement capabilities,” said Andy Cayton, Executive Vice President at PureSpectrum. “Their confidence to fully trust our platform speaks to the value we provide in delivering high-quality data solutions that meet the evolving needs of the industry.”
With a shared commitment to quality, innovation, and efficiency, the partnership between PureSpectrum and Syno International continues to drive advancements in campaign measurement, ensuring advertisers and media buyers have access to the most accurate insights possible.
About Syno International
Syno International is a leading provider of data solutions specializing in the collection, processing, and visualization of consumer insights. With a versatile cloud-based platform, Syno Cloud, the company serves over 300 clients globally across various industries, including B2B and SaaS markets. Syno International is committed to delivering high-quality solutions that empower businesses to make better, data-driven decisions.