Numerious, discrete choice technique expert, leveraged MaxDiff to expose the true hierarchy of voter preferences. This study highlights what truly matters most to Republicans, Democrats, and Independents going into this election season. By forcing voters to make trade-offs, researchers can uncover the policies that rise to the top for all political parties and how their priorities have changed or stayed the same, since the last elections.
Here are some high-level highlights:
Explore voter preferences and gain valuable insights into the factors that shape voter behavior on Numerious’ blog where CEO, Megan Peitz, digs into how campaign managers can use research to meet the needs of their party and also to sway “independents”.
Methodology
Numerious surveyed 500 respondents between October 7th and 11th, 2024, using the PureSpectrum Marketplace. Respondents were required to be 18 or older and reside in the United States. The sample was census-balanced.