WESTLAKE VILLAGE, CALIFORNIA, September 4, 2024 –
PureSpectrum, a premier market research technology company, announces a new executive team member. PureSpectrum adds Phil Ahad as Chief Innovation Officer (CIO). This new C-level position will be dedicated to driving innovation and strategic growth through Artificial Intelligence. PureSpectrum will be making significant investments in AI, particularly Generative AI, over the coming year.
Phil Ahad, Chief Innovation Officer
“Innovation has always been a cornerstone for PureSpectrum. We have put great emphasis on being a leader in innovative tech in the insights industry and providing our clients with the best solutions in the market” says Michael McCrary, CEO and founder of PureSpectrum.”
PureSpectrum, known industry-wide for its AI-driven data quality solution PureScore™, has invested in innovative technology solutions since its inception. From the initial creation of its Marketplace to the continuous core AI improvements of its fraud-fighting feature suite: PureScore™, PureText™, and PurePrice™. Further investments will be made in new AI technology, expanding the solutions stack and affirming PureSpectrum’s commitment to delivering the highest quality data and insights to clients.
McCrary adds “The biggest driver of PureSpectrum’s success has been the ability to attract and retain the best and brightest talent to our company. Adding Phil to our team further demonstrates our passion and commitment to deliver innovative technology to insights professionals around the world. There are big things coming and we couldn’t be more excited.”
Throughout Ahad’s career, particularly his recent tenure, he has held pivotal roles including Chief Digital and Product Officer where he led global teams in transforming traditional market research through digital innovation, automation, and agility. He has a proven track record in product development, go-to-market strategies, and driving revenue growth by tailoring products to meet real-time consumer insights needs.
Ahad comments, “PureSpectrum is uniquely positioned to harness the transformative power of AI and drive the evolution of data collection, pushing the boundaries of what’s possible in our industry. We will deliver confidence to our clients like never before and empower them to make informed, strategic decisions easily in an increasingly complex world.”
PureSpectrum plans on architecting AI solutions that will not only increase data quality but improve the entire data collection process. Ahad closes, “I’m excited to join a talented team at such a pivotal time. Together, we will shape the future and unlock new opportunities in data and insights.”
About PureSpectrum
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality.