PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
The Pup Report: Insights Around Dog Ownership
Two years into the COVID-19 pandemic, many Americans are still choosing to spend more of their time at home, in the company of their families and...
PureSpectrum: Your Partner for Innovative Research
At PureSpectrum we don’t cut corners. This year we are committed to demonstrating that we will never compromise on Innovation, Simplicity,...
PureSpectrum POV: Anthony O’Brien
Meet Anthony O’Brien, Vice President ANZ. Today, Anthony discusses why PureSpectrum technology is integral to cutting-edge global research and how...
Market Research Analysis Software
Do you know what your target audience is really looking for in a product or service? Does your marketing truly resonate with your ideal customer? Is...
UK Online Shopping Trends
Even before the COVID-19 pandemic hit in early 2020, UK consumers were already regularly shopping online. Many UK online retailers offer convenient,...
Innovation Is About Making Life Easier
Happy New Year! I really enjoy January because it’s the ultimate clean slate for personal and professional objectives. The fourth quarter is so...
Omicron Crumbles America’s Trust In Travel
It’s no secret that the Omicron variant upended year-end travel and celebrations in America and throughout much of the world. Amid surging cases,...
What Makes a Successful Market Research Program?
So, you’re looking to leverage the many benefits of market research, but aren’t quite sure where to start—or what kinds of tools you should equip...
Are Singaporeans Ready to Travel?
Like Australia, Singapore recently lifted long-standing COVID-19 travel restrictions. Vaccinated Travel Lanes (VTLs) were instated to eliminate...