PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
What Is the Most Valuable Marketing Research Tool?
Market research has never been more important, but it’s also never been so challenging to collect accurate consumer and shopper data due to the...
Is Panel Quality Really on the Decline?
After my almost two decades in the Market Research industry, Quality being spoken about in headlines, conferences, and client meetings is nothing...
PureSpectrum Announces Completion of Equity Funding from Arthur Ventures
WESTLAKE VILLAGE, CALIFORNIA, March 22, 2023 - PureSpectrum, the creators of quality-first market research sample access and insights platforms...
PureSpectrum Announces PureScore™ 2.0
WESTLAKE VILLAGE, CALIFORNIA, March 15, 2023- PureSpectrum’s mission and commitment to providing the best online data quality in the industry are...
Market Research Tools
When it comes to marketing, the data you collect is essential to making the best decisions for your business. It tells you what audiences to target,...
Celebrating Employee Appreciation Day
Like many words in the English language, appreciation has many meanings and has evolved over time. For example, appreciation can mean understanding,...
PureSpectrum Places #47 on Built In’s Best Workplaces
As a founder, you naturally love the company you are building. You are excited about the vision and you look for team members that will roll up...
2023: Year of the User
If asked to describe our company culture, I respond that PureSpectrum is a client first company. Our team members are empowered to create a great...
Is Your Business Ready for the Coming Economic Cycle?
How To Prepare Mortgage rates for a 30-year fixed in the US have gone from 3.7% in January to 7.5% in December, more than doubled! Inflation is...