Blog

How PureSpectrum is Making the Best of Quarantine

It’s hard to ignore the current universal call to action: social distancing. As humanity weathers this unprecedented pandemic, keeping morale up has been a challenge for companies everywhere. At PureSpectrum, working from home has meant getting creative with team activities and testing the limits of Zoom. At the beginning of...

Introducing Quota Based Pricing

Supply and demand curves play into every business transaction depending on need and scarcity, including sample. When it comes to getting the right respondents, the price it takes to acquire a female age 35 is different than what it takes to acquire a male age 78.  We took this into...