Blog

For Real This Time, PureSpectrum is Going to Mars

It’s official. Thanks to NASA’s #Mars2020 Rover carrying a microchip etched with millions of names from Earth, PureSpectrum is officially on board to visit the red planet in 2021.     The launch of this project was a huge endeavor undertaken by the entire PureSpectrum team. Watch the story of...

The Benefits of End-to-End Automation

Have you ever been invited to a dinner with friends, only to show up and see your seat has been taken by the another 18-34 y/o male from Nevada with one child under 5? Of course not! But that happens to survey respondents all of the time, simply because that...

The Art and Science of Analytics

It all started with a simple question: “Mom, what do you do at work?” As it usually is, the most complex questions are often detailed in the simplest of words. My response had to be simple enough not to scare a 16-year-old, but at the same time, inspiring to a...