Blog

Outside the Boardroom – Tim Talley

At PureSpectrum, we look to build relationships beyond the traditional business setting. We are committed to delivering quality, whether that means the quality of data, quality of service, or quality of life. In our Outside the Boardroom series, you will get to see firsthand the human side of market research....

PureScore Lowers Reconciliation Rate by 15%

PureSpectrum implemented PureScore, a machine learning driven scoring system that rates individual respondent quality on a scale of 0-10, at the beginning of 2020. It represents the next evolution in data quality technology, working to keep up with the constantly shifting landscape.  Since then, the system has blocked respondents with...

Feature Highlight: Quota Nesting

Get the exact respondents you need and with better accuracy using Quota Nesting. When setting up your survey for launch, input all of your required respondent demographic information and nest them together. Better collect precise high-quality data with this smarter fielding method.  How it works: Set up the respondent requirements...