PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
Leading with Passion: A Spotlight on PureSpectrum Women-Led Initiatives
As a wrap-up of this year’s Women’s History Month, we wanted to highlight some of the women-led projects at PureSpectrum. Women’s History Month is a...
2024: Delivering Confidence
Confidence is powerful. Confidence empowers individuals to make decisions with conviction and drives performance. Teams that operate with confidence...
PureSpectrum Announces PureText™ API Integration
Westlake Village, CA (September 26, 2023) PureSpectrum’s continued commitment to providing the best online data quality in the industry is further...
PureSpectrum POV: William Van Heusen & the IR Generator
At PureSpectrum, innovation is not just a buzzword; it's one of our cornerstones. We foster an environment where ideas are not only welcomed but...
Sample Marketplaces Execute On Competing Priorities
There are two competing priorities that researchers consistently demand: Quality sample that is representative of the target population Delivery you...
PureSpectrum Named to Newsweek’s List of the Top 100 Global Most Loved Workplaces for 2023
PureSpectrum Ranked as #23 Among 100 Global Companies Recognized for Employee Sentiment and Satisfaction Westlake Village, CA (June 6, 2023) –...
Target Market Research Tools
Choosing the right market research insights platform has never been more important. Why? Because consumer behaviors are changing faster than ever...
Market Research Tools for Startups
73.6% of statistics are made up—including this one. Yet a quick Google search on data accuracy will yield a variety of fabricated answers for how...
The Best Market Research Platforms: Finding Your Niche
Market research is all about knowing what to look for, and how to look for it. Finding the right market research solution is no different. Having a...