PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
The Art and Science of Data Analytics
It all started with a simple question: “Mom, what do you do at work?” As it usually is, the most complex questions are often detailed in the...
The Importance of a Second Family
“You will spend more time with the people you work with than almost anyone else. It is important that we are a family.” – Michael McCrary When I...
The Case for Early Adopters
Perhaps it seems further in the past than just shy of a few decades ago when our access to the internet, or what was then commonly known as the...
Book Bytes: The Power of Habit by Charles Duhigg
You know what I like about reading the Kindle version of books? They tell you how long it should take you to read. Now based on whose reading...
The Guarantee
Today, I’d like to talk with you about pizza. Before market research, I was in the pizza business. The Naked Pizza business, to be exact, working to...
Forging My Own Path
Starting my own company has long been a dream of mine. To the many of you that have encouraged me and supported me along this journey, a sincere...