PureSpectrum Blog

New to the PureSpectrum Marketplace platform, Quota Searchability is a better way to organize and manage your quotas while in field. View different...

Generating surveys using an automated approach can sometimes be limited in its ability to customize questionnaires to meet data collection needs....

Choosing a sample partner can be challenging. Finding respondents through online survey companies to answer the surveys they’ve created can be a...

It’s hard to ignore the current universal call to action: social distancing. As humanity weathers this unprecedented pandemic, keeping morale up has...

As part of our 2020 vision of quality, PureSpectrum committed to becoming a Diamond-Level Sponsor of the Marketing Research Education Foundation...

Supply and demand curves play into every business transaction depending on need and scarcity, including sample. When it comes to getting the right...

At PureSpectrum, we look to build relationships beyond the traditional business setting. We are committed to delivering quality, whether that means...

PureSpectrum implemented PureScore™, a machine learning driven scoring system that rates individual respondent quality on a scale of 0-10, at the...

Get the exact respondents you need and with better accuracy using Quota Nesting. When setting up a survey for launch, input all required respondent...