PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
Watermelon Research: Gaining Control of Insights
Since June 2019, Watermelon has been utilising the PureSpectrum platform to advance the capabilities of their research. Based in London, this agency...
What is a Panel Survey? FAQs About Panel Studies
Panel surveys are longitudinal studies that measure consumer opinions, feelings, or thoughts over time. Specific audiences are targeted and studied...
Creating a Survey – Tips, Best Practices & Helpful Guidelines
Jay is an industry veteran and has been in the Market Research space for almost 10 years, working with technology and full service insight and data...
What’s the Difference Between Surveys and Questionnaires?
The Difference Between Surveys and Questionnaires Before you launch your online survey, you may wonder what the difference is between it and a...
Innovation From Anywhere: Company Deck Challenge
At PureSpectrum, we know the next great concept can come from anywhere. Innovative, compelling and inspirational ideas don’t exclusively come from...
Feature Highlight: Scheduled Launch
Scheduled Launch is the ability to set up and schedule surveys to be launched at a specific time in the future. Coordinate your survey launches in...
Testing the Limits of Behavioral Science
PureSpectrum automates the best of market research processes and enables clients to create innovative products that are advancing the industry....
PureSpectrum Buy API: Is Your Research a Good Fit?
The PureSpectrum Buy API simplifies the survey building and fielding process, allowing researchers to conduct large amounts of automated work in...
The Great Refresh: Changing Consumer Values Amid COVID-19
An insights leader for the global entertainment and technology industries, National Research Group (NRG) is known for its sophisticated research...