PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
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Are Singaporeans Ready to Travel?
Like Australia, Singapore recently lifted long-standing COVID-19 travel restrictions. Vaccinated Travel Lanes (VTLs) were instated to eliminate...
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PureSpectrum POV: Elizabeth Bodie
Meet Elizabeth Bodie, PHR, Vice President of Human Resources. Today, Liz gives her thoughts on creating employee-centered cultures and why creating...
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How Australians Plan to Travel This Holiday
Starting in early November, Australian travel bans began to be lifted. With these restrictions amending for the first time in almost 2 years and...
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2021 Workouts Wrapped
The end of the year is fast approaching, and we’ve recently covered festive subjects such as travel plans, holiday cards, and drinking trends. But...
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Home, Sweet Housing Crisis?
The NY Times recently asked, “Will Real Estate Ever Be Normal Again?” The article started a national conversation about the inequality between...
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PureSpectrum & Sentient: Generational Insights Webinar
Recently, PureSpectrum partnered with Sentient Decision Science at Quirk’s Chicago to reveal a new perspective into current attitudes of the U.S....
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Delivering 2021 Holiday Card Insights
According to the Greeting Card Association (GCA), 1.3 billion cards are sold during the holiday season. For many, holiday cards are a festive and...
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PureSpectrum Named Supplier of the Year
PureSpectrum has been named Marketing Research Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards. Being one of 220...
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Merry and Bright: Holiday Drinking Trends
For many, the last months of the year conjure up thoughts of holiday parties, traveling to see loved ones, and special meals and celebrations. With...