PureSpectrum Blog
Library of the latest insights, press, resources, and trends in Market Research
PureSpectrum POV: Elizabeth Bodie
Meet Elizabeth Bodie, PHR, Vice President of Human Resources. Today, Liz gives her thoughts on creating employee-centered cultures and why creating...
How Australians Plan to Travel This Holiday
Starting in early November, Australian travel bans began to be lifted. With these restrictions amending for the first time in almost 2 years and...
2021 Workouts Wrapped
The end of the year is fast approaching, and we’ve recently covered festive subjects such as travel plans, holiday cards, and drinking trends. But...
Home, Sweet Housing Crisis?
The NY Times recently asked, “Will Real Estate Ever Be Normal Again?” The article started a national conversation about the inequality between...
PureSpectrum & Sentient: Generational Insights Webinar
Recently, PureSpectrum partnered with Sentient Decision Science at Quirk’s Chicago to reveal a new perspective into current attitudes of the U.S....
Delivering 2021 Holiday Card Insights
According to the Greeting Card Association (GCA), 1.3 billion cards are sold during the holiday season. For many, holiday cards are a festive and...
PureSpectrum Named Supplier of the Year
PureSpectrum has been named Marketing Research Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards. Being one of 220...
Merry and Bright: Holiday Drinking Trends
For many, the last months of the year conjure up thoughts of holiday parties, traveling to see loved ones, and special meals and celebrations. With...
PureSpectrum POV: Daniel Soh
Meet Daniel Soh, Senior Account Director in Asia. Today, Daniel discusses his thoughts on how the COVID-19 pandemic is changing the online panel...