Did you know that in the first 15 minutes, when utilizing the PureSpectrum Marketplace, suppliers will decide whether they will allocate traffic to your survey or not?
While there are a vast number of audience suppliers connected with any marketplace, there are also an enormous number of buyers. Just as buyers can select which suppliers they want to work with, this is the same for suppliers. This reciprocal transparency is something that everyone needs to bear in mind.
Sample Buying Feedback Loop
When your survey is exposed to the marketplace, our suppliers look for key metrics to assess the viability of delivering your requirements. For the most part, they look for general variables such as:
- Number of completes
- Incidence
- Quotas
- CPI
All of these are standard targeting criteria; however, did you also know that suppliers also assess your previous behavior? PureSpectrum suppliers connect via API, allowing them to make automated and instant decisions based on your history with the platform.
Variables That Are Viewable to Sample Suppliers
- Conversion rate (those who qualify post targeting)
- EPC – earnings per click (is the opportunity profitable)
- AND…accuracy of the details you have provided for targeting
Simply put, suppliers can assess your previous behavior and what the metrics say to determine if you are a healthy buyer or not. Given all of these decisions are being made in the background in split seconds, it is, as they say, that first impressions count!
The PureSpectrum Marketplace, supported by the industry’s leading quality protocol PureScore™, is the leading agile sample acquisition platform in the industry today. With the addition of the Dalia Research publisher network, we continue to grow phenomenally, with customers of all shapes and sizes benefiting from the technology solutions we are most proud of.
However, we are occasionally approached by newer users asking why they are not receiving traffic to their surveys. The most critical factor in getting the results you need from the marketplace is to be clear with our suppliers. It’s very rare that projects are run with no targeting, no quotas, and with almost 100% incidence. Without project and target specifications transparency, your ‘buyer’ rating will be affected and you will see diminishing returns.
While this is just a tiny fraction of our global users, it’s essential education for all online sample buyers.
Key Questions to Ask Before Engaging With Marketplace Suppliers
- Am I using critical targeting criteria available to me via the platform?
- Have I set all necessary quotas around demographics?
- Is the incidence provided a true reflection of actual?
- Am I proposing a fair and appropriate CPI for the target audience?
PureSpectrum operates a marketplace in its most accurate form, meaning there are two sides to the equation. Neither side can function without the other, so putting your best foot forward is essential. Utilize all the features available to buyers and make those first 15 minutes count!
If you are unsure of any of the above, please contact the PureSpectrum team to assist with your next project!