Automated Sampling: Maximize Efficiency with Programmatic Sample Marketplaces
In 2023, with a decade of marketing experience under my belt, I stumbled upon the market research world, as I've heard most people do. Having spent...
Sample Marketplace
Haunting Market Research Challenges and How to Solve Them
In the spirit of the Halloween season, we decided to round up a market researcher's haunted house filled with some of the daily challenges they can...
Sample Marketplaces Execute On Competing Priorities
There are two competing priorities that researchers consistently demand: Quality sample that is representative of the target population Delivery you...
Is Your Business Ready for the Coming Economic Cycle?
How To Prepare Mortgage rates for a 30-year fixed in the US have gone from 3.7% in January to 7.5% in December, more than doubled! Inflation is...
How PureScore™ Compares
Today everyone, including survey respondents, can be increasingly anonymous online. This anonymity offers a host of issues in quantitative research...
The Importance of Sample Source Transparency
Aggregating sample or multi-sourcing has increasingly become the norm for online data collection in quantitative market research. A confluence of...
Even When Buying Sample, First Impressions Count!
Did you know that in the first 15 minutes, when utilizing the PureSpectrum Marketplace, suppliers will decide whether they will allocate traffic to...
Traffic Channels: What and Why You Should Be Using Them
“Traffic channels have made my client's fielding easier and more efficient.” - Cecilia Engelking, PureSpectrum Account Manager PureSpectrum’s goal...
The Transformation of Sampling Automation in APAC
Historically the market research industry's adoption of API, DIY / Self-Serve Automation has been slow on the uptake in Asia Pacific. Resistance can...