It started as an office decor idea and became an art installment that transformed the PureSpectrum headquarters. This striking design tied...

Technology has changed the landscape of market research in many ways. In primary data collection methods, the world has moved away from paper to...

Every year, I carve out time to create a guiding principle for the business that serves as the north star for everyone that works at PureSpectrum....

When your community supports you, you support your community. Born and raised in Ventura County, PureSpectrum understands the meaning of “it takes a...

This blog was republished on the Greenbook blog, check out the reposted article here.   Insights Marketing Day in Denver, CO, put on by Little...

Giving back to the Hub101 and the greater Conejo Valley community has been a huge initiative for the PureSpectrum team. Events like Startup Weekend...

PureSpectrum CEO Michael McCrary talks on his journey from solopreneur to heading up a profitable 50+ employee company with SoCalTech. 

Michael McCrary, CEO and Founder of PureSpectrum, has been appointed to Entrepreneur in Residence for the California Lutheran University School of...

Sharing the “mobile is here” public service announcement in 2019 feels a bit like informing you that “smoking kills,” “media habits are changing” or...