Data Quality, Press Releases, PureSpectrum PureSpectrum Named Supplier of the Year PureSpectrum has been named Marketing Research Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards. Being one of 220... Nov 10, 2021
Data Quality, Feature Highlight PureScore™: Survey Panel Data Validity & Reliability PureScore™ “One of the major challenges we face in online primary data collection methods is data reliability and preserving the integrity of the... Oct 20, 2020
Data Quality PureScore Lowers Reconciliation Rate by 15% PureSpectrum implemented PureScoreâ„¢, a machine learning driven scoring system that rates individual respondent quality on a scale of 0-10, at the... Mar 20, 2020