As part of our 2020 vision of quality, PureSpectrum committed to becoming a Diamond-Level Sponsor of the Marketing Research Education Foundation (MREF) in January, and improve the quality of life for people around the world.Michael McCrary, PureSpectrum’s CEO and Founder, has recently joined the MREF board. He will be donating...
Blog
Introducing Quota Based Pricing
Supply and demand curves play into every business transaction depending on need and scarcity, including sample. When it comes to getting the right respondents, the price it takes to acquire a female age 35 is different than what it takes to acquire a male age 78. We took this into...
PureSpectrum adds Arianne Larimer as Vice President
Arianne Larimer joins the team as VP, Client Development. In this customer-facing role, she will lead the east sales team providing PureSpectrum programmatic sampling and research automation to new and existing clients. “I had the pleasure of working with Michael and David at one of my previous companies. When I...