Achieve quality insights on an automated schedule. Introducing Field Evenly Over Time (FEOT); a way to evenly distribute completes across the entire field time, automatically. New from PureSpectrum, FEOT takes the desired number of completes and divides them over the defined survey field time. Our clients have use cases requiring...
Blog
How Machine Learning is Revolutionizing Market Research Data Quality
Technology has changed the landscape of market research in many ways. In primary data collection methods, the world has moved away from paper to online surveys, and the data collected amounts to Big Data. With the development of automated programmatic sampling platforms, such as the PureSpectrum Marketplace, sophisticated sampling techniques...
Outside the Boardroom – David Breihan
At PureSpectrum, we look to build relationships beyond the traditional business setting. We are committed to delivering quality, whether that means quality of data, quality of service, or quality of life. In our Outside the Boardroom series, you will get to see firsthand the human side of market research. Outside...