PureSpectrum Blog

In 2023, with a decade of marketing experience under my belt, I stumbled upon the market research world, as I've heard most people do. Having spent...

Dive deep into the minds of voters with Numerious' groundbreaking study, "Cracking the Voter Code: The Science of Policy Priorities." Numerious,...

In the spirit of the Halloween season, we decided to round up a market researcher's haunted house filled with some of the daily challenges they can...

With almost 20 years in the industry, primarily as a buyer, but now as the head of Supply for PureSpectrum, I’ve spent a lot of time thinking about...

PureSpectrum is excited to announce the launch of S2S Secure to ensure data integrity and mitigate survey fraud. This new technology will add...

Apple released its 100 Best Albums list and the world reacted. Thousands of music lovers responded on social media, blogs, and podcasts with their...

We tend to complicate B2B marketing, but at its core, it’s about people. People are at the center of organizations - those making business decisions...

I decided to start PureSpectrum for two main reasons. Firstly, I knew there was a better way to sample. If I could bring together the right people...

A common mistake made by researchers, project managers, and other stakeholders looking at data quality in a multi-sourced world is concluding that...