Introducing Quota Based Pricing

Supply and demand curves play into every business transaction depending on need and scarcity, including sample. When it comes to getting the right respondents, the price it takes to acquire a female age 35 is different than what it takes to acquire a male age 78.  We took this into...

PureSpectrum adds Arianne Larimer as Vice President

Arianne Larimer joins the team as VP, Client Development. In this customer-facing role, she will lead the east sales team providing PureSpectrum programmatic sampling and research automation to new and existing clients. “I had the pleasure of working with Michael and David at one of my previous companies. When I...