After launching their global marketplace for buyers and sellers of online sample late last year, PureSpectrum is expanding its executive team as it continues to leverage innovative technology to execute against the vision of defining & preserving quality, total transparency, and ease of use relative to the acquisition of data for insights and decisions.
Mark Menig joins PureSpectrum as Chief Operating Officer, bringing 15 years of global business leadership, corporate entrepreneurship, and technology innovation experience to the management team. Over a career that has included leading roles at GMI, MarketTools, SurveyMonkey, and for the past 4 years as CEO of TrueSample, Mark has delivered innovative enterprise products, scalable operational excellence, and helped the insights industry embrace and adopt new technologies.
“As PureSpectrum continues its relentless focus on user experience, quality, and creating a trustworthy and fair environment, I’m confident that Mark’s leadership will help us to continuously improve in the innovation, speed, quality, and application of our products and bring new levels of value and passion to our customers, suppliers, and employees alike” said Michael McCrary, Founder and CEO of PureSpectrum. “We are thrilled to welcome Mark to the team.”
“After spending the past 4 years focused on data quality, I was looking for an opportunity that would allow me to build on my areas of expertise but also broaden and pursue my passion for technology/automation in the data & insights space,” said Mark. “I love technology and helping companies integrate it into their businesses to deliver tangible value. I’m extremely excited to help the PureSpectrum team build up their marketplace to deliver the types of supply, tools, innovation, and mindset that are going to usher in the next evolution in data and insights.”
About PureSpectrum PureSpectrum is an intelligent marketplace for buyers and sellers of online sample. As a team of engineers, client advocates, and online sampling experts, we’re on a mission to reinvent how sample is bought and sold. We won’t stop until we can deliver any audience, anywhere, with excellent quality, at a great price. To get started as a buyer or supplier, visit our website www.purespectrum.com.