In the spirit of the Halloween season, we decided to round up a market researcher’s haunted house filled with some of the daily challenges they can face. Nothing can be more haunting than filling intricate quotas or managing global multi-country studies, as these obstacles are part of a daily reality. Juggling these multiple responsibilities and facing complex challenges can slow down or even derail survey projects. Fortunately, automated sample technology, such as Marketplace platforms like PureSpectrum, are making it easier to streamline processes and overcome fielding hurdles.
Check out the top 3 common hauntings for most market researchers and how the PureSpectrum Marketplace platform can help solve them:
1. Speeders, Link Jumpers, & Overall Low Quality
Low-quality respondents, including speeders, and link jumpers, can provide irrelevant or incorrect data, can corrupt datasets, and waste the budget. Identifying and removing these participants is essential but time-consuming.
Our Solution: PureSpectrum’s suite of data quality solutions tackles these complex data quality issues and blocks bad actors from even taking a survey. Our AI-driven solutions, PureScore™ and PureText™ were built to combat modern market research challenges and keep up with the ever-evolving data quality landscape. PureScore™ detects low-quality respondents based on behavior and response patterns, only allowing high-quality respondents into your survey. PureText™ checks for low-quality open-ended responses and automatically flags unsatisfactory responses. In addition, with custom API integrations, you can also ensure quality standards are met across multiple platforms or databases. This saves you time on manual data cleaning and gives you higher data integrity.
2. Managing Complex Quotas
One of the most time-consuming tasks for market researchers is managing complex quotas, especially when multiple demographic or behavioral factors are involved. It’s easy to lose track of progress or hard-to-reach respondent groups (such as unicorns) when managing manual quota systems. In addition, managing multi-country projects across multiple regions can also introduce complexities in fielding for those specific demographics and getting your data back in a timely manner.
Our Solution: The PureSpectrum Marketplace platform has Quota Grouping and Nesting feature capabilities, which allow users to create highly structured quotas that align with the project’s goals. This feature allows researchers to break down complex quotas into smaller, more manageable segments, ensuring that complex quotas are filled in a timely manner without manual tracking headaches. Our platform also offers supplier transparency and customization, ensuring you’re sourcing respondents from vetted, high-quality suppliers who can meet the specific criteria needed for a project. Plus with over 105+ countries available on our platform, the Grouped Multi-Country feature simplifies multi-country project management by organizing these projects more efficiently.
3. Tight Project Deadlines
Tight deadlines are common in market research, leading to rushed projects that can take longer to complete. When time is short, researchers need tools that enable faster turnaround without sacrificing the quality of their data.
Our Solution: In the PureSpectrum Marketplace we have multiple features to help meet tight project deadlines. Features like our Dynamic Dashboard, Survey Health Metrics, and Bulk Edit provide real-time updates on filled quotas, response rates, and overall project health. With survey health metrics, you’ll know instantly if something needs attention, allowing for rapid interventions. Plus, the bulk edit feature lets you make multi-project changes in a just few clicks, reducing the time spent on remedial tasks and giving you more time to focus on analysis.
No More MR Scaries!
Market research will always have its fair share of challenges, but the right tools can transform these “scaries” into opportunities to get back better data. The PureSpectrum platform was designed with market researchers in mind, helping you streamline the complex quotas, access difficult-to-reach respondents, and manage multi-country projects —all while working within tight deadlines and maintaining the highest data quality.
Let our Marketplace tech lift you out of your MR haunted house, so you can focus on delivering impactful insights!
About PureSpectrum
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality.